Role: Director, Producer, Camera, Editor | Agency: Electric House | Branded Content
'Sketch' format ad produced for Toolstation & SumUp via Electric House's 'On The Tools' social media platform. Takes the form of a humorous sketch parodying the different stereotypes of customers finding elaborate ways to try to pay for a tradesman's services. In a final twist, the tradesman stops these customers right in their tracks by unveiling a SumUp card reader - the paying made simple! Delivered in both 1:1 Facebook aspect ratio and 9:16 IGTV ratio.