Role: Director, Producer, Camera, Editor | Agency: Titled Media | Online Promo
A short doc of several “trainers” chosen by Casio who teach mathematics and instruct students on how to use their graphic calculators. The videos are to be targeted at 4 key Casio audience "personas" of teachers who have different opinions on graphic calculators.
This particular video is aimed at "Lone Believers" - Lone Believers already understand the benefits of graphic calculators, but face opposition within their department or school to implement them on a wide scale.
