Role: Director, Camera, Editor | Agency: Umbra Motion Picture Company | Online Promo
Mini promo produced for London-based streetwear upstart Apricot Grove to tease their new drop of t-shirts. Makes use of a gritty urban aesthetic & damaged film look to fit with their brand.
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/465a29be-eea3-4832-8bd0-cb772dcac6a7_rw_3840.jpg?h=5d3c0376accefeb13c70eb500cc97685)
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/e355fdad-f52c-4c6b-85fc-4a5398d0c53d_rw_3840.jpg?h=66db0decd63964638adfd32a26acd8d2)
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/db7afca4-6517-4017-ac43-92886fa6f81f_rw_3840.jpg?h=32bcc05d5736d652d78b523754c46027)
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/df8aa757-fe96-40ac-9f4e-1297bfe1aaf5_rw_3840.jpg?h=bbd248022ab0dcd852cfa18ef1f0cd97)
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/0e33f0f8-ad5d-4416-bd40-303894ede988_rw_3840.jpg?h=3e5cb1efada6b721180f9e48fba00ef5)
![](https://cdn.myportfolio.com/b98b43d2-be7a-417d-be9a-146e9fc5a04d/15f8fba0-6e70-46a9-9b8f-48ef488ee2a8_rw_3840.jpg?h=8c14fbb669a503425afa9ffe0354c58c)